Price wise the product is fine, a good option if you run out of your usual bronzer and are short on money and need something to hold you over.
Not many options in the colour shades, all fairly similar and dark warm-toned. I am more cool and also quite pale, I feel I turned more orange than bronzed or sun-kissed. Also, a little too much shimmer for me however, if somebody is looking for a highly shimmering bronzer than this could be an option.
It is not my first recommendation nd I feel it more an average product but it is one of my top-selling bronzers at Shoppers.

A good product, one of the only bronzers I have ever used because of the price and availability. I do not use bronzer often and do not have this product anymore but it used to be a staple.

Not an awful bronzer but it's a little on the orange side to work well with my fair complexion. It doesn't have a ton of glitter which is super nice. Nice soft texture and easy to blend.

Tends to be a little bit more on the warmer side, as opposed to on the cooler side. It isn't ideal for contouring, but it definitely a great product to add a little bit of warmth to your face and intensify that overall glow all over! It is pretty pigmented, and it does have a little bit of shimmer which is nice in the summer months.

This is my go to bronzer, the price is right,
And I love how it blends on my face..
I like how there's a bit a bit of shine in the bronzer that mixes well with my foundation,
That doesn't look flakey, or that I caked on makeup onto my face

This product is good for the price. I would highly recommend it to the beach bums and tanning queens, in other words if you already have a golden complexion. When I am tanned it is a great product to enhance my tanned skin and give me a beautiful glow. You have to be very careful with this product on pale skin because it is very easy to apply too much and end up looking orange and cheap but if applied correctly it can add more healthy looking colour to your complexion. It's a great every day product for a natural makeup look.

Would not recommend to use for contouring, instead look for something in more neutral tones.

I was looking for me a tan long . I have chosen for its low price .

The packaging is a convenient format.
I am very satisfied. I use it to the contours of my face and a little on the cheeks. It gives me a very nice complexion.

Absolutely love it one of my fav bronzer and the one with the shimmer is even better I love how they give you more colour and it feel light going on def recommend for anyone looking for a bronzer

I actually walked into a store looking for a new bronzer because the last one I had just didn't cut it. It didn't last long and the color fades.

I have very pale skin and without some color I look washed out. I personally prefer using bronzer as a blush to give me a more natural sunny glow. Pink doesn't have the same effect.

Rimmel claimed their bronzer to be Canada's number one brand and after my first use. I actually agree. The color stays, it is totally build able but I usually only need one brush (no fuss). And it's waterproof! There is s minimal amount of shimmer as well. They totally understand that too much shimmer is not the way to go.

The only problem, (if you call it a problem) is that if you dropped it...it breaks...into small pieces but I kept using it. That's how much I love it. I would suggest maybe a deeper dish to keep the small pieces in if dropped.
But I really don't know how they can recreate the formula to be less breakable when it works as well as it does.

Good bronzer! Gives a nice sun kissed glow. The key is applying properly and not putting it on too heavily.