I bought this mascara because I was intrigued by the large, 's'-shaped brush. It's messy at first and it takes some getting used to it, but once you get the hang of it, the brush is the big selling point. The shape allows for a lot of length and volume, and the formula is beautiful...it doesn't clump or flake and it stays on all day. If you're looking for a drugstore mascara, I recommend this. Don't give up on the brush, give it a chance!

It is a good product,but unfortunately I have used better. Do not like the way the brush is curved. I find I need to curl my eyelashes first before I apply the mascara,so it takes more time. Don't think I would personally buy it again. Sorry Rimmel

I like how the curvy wand clings to every eyelash but I don't like how it clumps up pretty easy but that can easily be managed it makes your eyelash look longer and thicker

I love this line, and this mascara

I got this as a gift and was pleasantly surprised at the results. The brush took some time getting use to, but it does not smudge or cake.