Affordable, but stick to the lighter colors

I've tried all of the colors, with the exception of the blue, black and lightest nudes - including the new nudes they launched recently. If you can get these on sale, these are the most affordable liquid lipsticks that exist. They last a decently long time, and will come off a little with meals. They are drying, though with a name like stay matte that's to be expected. These are relatively comfortable to wear due to the texture of the formula, which is a light and whipped texture. The applicator is pretty standard and is long and slender, and doesn't make it easier or harder to apply. My main gripe with these is with the darker colors - all of the darker colors are patchy upon application. Most liquid lipsticks have this problem, but these are a little more noticeable as the formula is so thin. These also have a bit of a fake sweet scent, as well, so that might bother some people.

Best Out There

I've searched for a while for the best lipstick that will stay on for hours and Rimmel has the best so far! It stays on for hours and doesn't leave you with a dry and uncomfortable feeling.

Feels light, beautiful colour, looks good!

I bought this Rimmel London Stay Matte Liquid Lip Color in the colour "Fire Starter". It's a beautiful almost, candy-like red and really stands out.
It goes on nice, like paint on your lips. The liquid does not feel heavy as most liquid lipsticks do to me, and it requires only one layer of it to get the vibrant colour.
I can wear this lipstick all day long and not worry about the wear showing or it smudging off. I even kissed my boyfriend a few times to test how well it stays on my lips, and how much it comes off. When it's dry, it doesn't seem to rub off at all.
For me this liquid lipstick was perfect as the most frustrating thing for my boyfriend and I when I wear lipstick , is no kissing. No matter how much people dislike it, we are that couple that kisses even after the many years together - so this lipstick staying on for our quick pecks and kisses on the cheeks - is perfect for me!

The only slight downfall I found is if you put too many layers on, if can kind of bulk up in the spots you've re-added it. You have to be sure to rub it in and rub it flat.

Fire Starter?
Beyond perfect, bold, vintage, classy colour!
Buy, buy, buy!

Beautiful colour

Lasts for a while. Tried the plum thus show colour. It gives a beautiful red wine colour and looks nice for a normal day at work or a night out. Looks nice with a champagne gloss over top

Drying but Good

I know that this formula didn't get good reviews with the beauty bloggers, but I like it.

I have shade Midnight, which is a very dark reddish purple colour, almost black in low lighting.

It goes on smooth. It can be a little bit patchy, but that's to be expected for such a dark colour. It takes a bit of finessing but I can get solid coverage in one coat.

It dries fairly quickly and stays in place once it's dry. It survives most things, but eating, especially greasy food, will cause it to wear off a bit. In a lighter colour this probably wouldn't be such a big deal, but in such a dark shade it's pretty noticeable.

The doe foot applicator is thin but long, so it's easy to do a percise outline and then fill in the lips. A lip liner should be worn to prevent feathering around the edges.

Cute bold color!

It doesn’t dry and tear my lips apart! Good start. It’s easy to apply and the color is rich enough, I love it. It also dries nicely.

On the down side, it doesn’t hold as much as I would I love to. I do have to re apply layers during the day (after lunch, for example). That being said, some matte lipstick also don’t hold all day long but because they chap my lips, it’s tough to re apply. Not that one. Gone? Re apply without any issues.

Best Drugstore Liquid Lipstick

In the past month I have purchased three different colours of this liquid lipstick. The colours are beautiful, it lasts a long time without feeling cakey and the price is incredible. I have others that have cost 3 times the amount and don't last as long. Bravo to Rimmel for another great product.