This is quickly becoming my favorite lipsticks. The colors are beautiful, they last quite well even through eating. I have several shades and love them!

I found this matte lipstick very drying, to the point where my lips were peeling. When i applied it for the first time, some of the lipstick started to crumble, but after that it applied on smoothly. Rimmel has a good variety of colours and the feel of the lipstick is very velvety. All in all I wouldn't recommend this lipstick because it really dried out my lips.

This is an okay lipstick, I bought the same colour, Salute. I love the colour, but it smells kind of funny. I found that it lasts pretty long, and it is matte, but Im not sure I would buy it again. Its okay for the price though.

Rimmel London's The Only 1 Lipstick has a creamy and vibrant formula. I tried this lipstick in 'Best of the Best' which is an amazing bright red colour.

The packaging is cute, colour is great and it stayed vibrant for quite a long time. However, I wasn't impressed with the ability of the red colour to stay where I applied it. I seem to have a love hate relationship with bright red lipstick and it was a frustrating day at work when I wore this product. I was constantly checking the mirror as it would be out of the lines, on my chin, on my teeth and it was just way too much maintenance. I definitely was not confident.

Good things were that the product was very pigmented and I really liked the colour, and it is super creamy, which makes me want to try it again, but then I remember everything else. Unfortunately, I wouldn't recommend it in the colour I chose, unless using it with a product that was able to seal it in place so it's not so messy.

Please Note: I was recruited to try this product at a reduced price in exchange for my honest review.

This matte lipstick is so disappointing.its very drying to the point of lips peeling and does not look very matte.does not last on,fades quickly.i have shade 200 Salute.need i say more about the only one except it will be the only one i will not be wearing.

I purchased the Rimmel London The Only 1 Lipstick in It's a Keeper. It's a beautiful pinky mauve. It's a creamy lipstick with moderate staying power for a cream. It stays on for hours but needs to be reapplied after eating. It smells like sour candies (yummy!). The price is average for a drugstore lipstick. I would repurchase.

Love the lipstick it is semi matte, glides on very nice and lasts pretty well
It has a nice smell, and i got the colour the naughty side i abssoulty love the clr!