I was excited to try Rimmel London Volume Accelerator Mascara because it says with continued use it will make my lashes look "fuller & lusher". I got this at a great value, for under $4 at Walgreens. With my first use I liked the mascara, the brush is curved, and fits to lash shape well. It is not gloopy, but applies a bit thick on a few parts of the wand, and I like that for a bold, dramatic look. Gives a noticeable length with a few swipes! I use this as my first coat, or primer mascara. After application, I let it dry and then apply a 2nd mascara to get more length & volume! I highly recommend this Rimmel London Mascara to all my fellow lash lovers!