I went into Boots looking for a nice, cheap, effective, long lasting, non smudging mascara and i found exactly what i wanted! This mascara is perfect! It stays on the whole of the day, it doesn't come out in clump and defines your lashes beautifully! It doesn't smudge and it is quite cheap for mascara. I got it for £3.99 in boots in a sale and it was £4.99 in Superdrug but the full price is £6.99 which is still very good for mascara!