Good product!

Great foundation covers the face beautifuly and doesn't feel heavy or claggy on the skin! I also love the smell of this foundation it smells lovely.. I would recommend to anyone, as it says wake me up on the bottle it actually does just that! Perfect.

Great foundation

This anti-fatigue effect + radiant glow foundation is great lasts a long time. Feels just right upon application not too think nice and smooth. Definitely reccomend this brand.

Rimmel london wake me up foundation 100 ivory

This is my favourite foundation it has perfect coverage which can be layered if needed. Its bright and light and really does wake up your face ready for the day ahead. Price used to be incredible being able to snap up a 30ml bottle for £4.99 but they have since revamped their bottles and it has now risen to £9.99. I wear foundation everyday so it usually lasts me a month.

I was in the Market for a new Foundation and I was recommended this one by a Beauty Consultant. I'm in love with this foundation as it gives me a flawless coverage, covers those pesky acne scars and the best thing about this foundation is that you only need a small amount to get the best coverage.

I would recommended this 100%!

I love this product. It covers beautifully and does a great job of covering fine lines. I have received many positive comments about my skin after switching to this product. I never want to be without this again.

Love this product!! Makes your skin look shiny and refreshed even if you had a night on the town and woke up with a little less sleep than you would have liked. Keeps your face lookin shiny and bright the whole day.

I have a hard time, ( for some reason.) finding a foundation that not only matches my skin tone properly, nice smooth coverage, long lasting. I bought this one randomly because the store was having a blow-ouf. I LOVE this stuff! Will not buy any other kind anymore.

I love. This gives beautiful coverage and finish. Lasting power is great on my oily skin. Love.

While I already have enough foundation to beautify a small army, I recently picked this up on a stroll through the drugstore. First off, major applause for Rimmel for giving this a pump. Seriously, are you clapping? A pump may not seem like much in the long run, but it makes using foundation so much easier and faster.

Getting past that glorious pump, is the actual product. It has a light but creamy consistency that applies really well- even on my prone to being dry skin. This does have a form of shimmer or 'light reflecting particles' that look like they might be a little too intense when you see them in the bottle, but on the face they aren't that apparent, and just give skin a little luminosity without being too glowy or dewy looking. Coverage depends on how you apply and how much you apply, but ranges from light to medium/full. I quite like buffing this on for a lighter coverage and build it up in areas where I need more coverage, as this is quite natural looking on skin and builds easily without looking like too much or going cakey.

I found the shades seemed to run a little bit dark in this range, and do suggest going a shade lighter than you normally might- as such, the lightest shade in this range also might not work for those who normally wear the lightest shade available. Overall, this is an excellent foundation!

This foundation is very light, texture is smooth and leaves skin soft, its a natural looking finish
This is a not matte foundation, be aware, it leaves you with a healthy looking glow