Very good mascara and it smells awesome, works great, would for sure recommend!!

Best ''non big brand'' mascara ive ever tried!

Best new mascara ever! I picked up this new mascara at Walmart a few weeks ago as I was curious about it. I love Argan oil products & definitely was not disappointed!! My lashes felt great & didn't clump at all, & I had no problems at all with removing it at the end of the day, unlike some other mascaras I've tried. I'm very impressed & always have been with Rimmel products. I also like that it dried very quickly & only cost me about $6.00, so how awesome is that!

I had originally won a tube of this mascara from Rimmel London during the holidays. Since then I have purchased it twice and use it daily. It gives a beautiful, natural coat to the lashes. I rarely ever get clumps. It adds lots of length and volume and builds nicely. Gorgeous packaging too! I highly recommend it.

It is a great mascara. The applicator is a little flimsy but I get longer lashes than usual when I use this product.

I've never tried Rimmel London products before, and just happened on this mascara. I was vastly surprised first with the price, but overall with the product itself. Went on smoothly, didn't clump, and leaves your lashes feeling healthier in the long run, even after a few uses.

I'm generally pretty committed to my Grow Plump mascara. Once I find something I like I don't tend to go on trying other things, but being part of Ipsy for the past 12 months I've had opportunity to try about 6 new mascara's both high and low end and still liked the Grow Plump. However I kept reading this mascara was the best low cost option on the market. After noticing it featured a plastic brush, which I usually don't love, I decided against it, but when I saw it on offer for $5.99, I decided to give it a whirl.

Surprisingly I was impressed. The brush doesn't seem to hold a lot of product which means those short plastic/rubber bristled do not deposit a clump of product. While not too wet, which is my preference, there's time to brush out your lashes to get distribution and length. I was also able to use the end of the brush to comb out the end lashes and the bottom lashes. The mascara stayed all day, including when I forgot to rubbed my eye, and more impressive, didn't smear on my lids as often happens due to my deep set eyes.

Overall, a contender for a replacement. A few more wears to test endurance.

No clumping, goes on easy with a big brush for lash separation, I don't find I need to coat my lashes over and over like some other mascara's I've had. Gives great length and fullness.

This product is MUST HAVE. the consistency is very lightly textured and doesn't even feel like i have mascara on. Also with this product it does not make my eyes itch like some mascaras do. it makes your lashes look both long and full which I love in one mascara.