This mascara is absolutely AMAZING. I stumbled upon it by accident when I was forced to buy a cheap mascara and I was totally blown away. This mascara builds lashes without clumping and makes my lashes look 2x as long.

This mascara does the job. Good for first time users or people that aren't willing to spend a lot.

I picked this up 70% off at SDM over the weekend - couldn't say no to $3.99 mascara. I expected a larger brush for more WOW lashes, but the brush is moderate. Formula is thick. Application was ok - I found it separated and coated my lashes but didn't provide any length/volume beyond that. I would not pay full price for this.

I found this mascara to be very thick and 'gloopy' on the wand which made going on my lashes a challenge as it would clump them together in spots too.

I have to say that I am really impressed with this!
I did not curl my lashes but they did seem to receive some lift. I applied 2 coats. (my picture shows an eye with and without).
Price was really cheap. Around $5.
HOWEVER... this week Walmart Canada is having their anniversary sale and I bought this for $2.84!

i have at least 10 mascaras and this Rimmel mascara is the only one I will use. With only one application it makes it look like I actually have eyelashes. my lashes are very light in colour. if you put two layers on it has a very dramtic effect

I don't usually wear mascara but I like this one because i can wear it to work and then build it up a bit for drinks after work

goes on very smooth, doesnt clump. and looove how it leaves my eyelashes looking. plus its "blackest black" is actually very black black!! would recommend. :)

Love, love, love this one. In terms of price, I'll be honest; I actually bought it in London, UK where this was the cheapest of all the mascaras, but it's become my new favourite one!

I really like this mascara, it is a good basic natural mascara. I tend to use this more as a base, but it is a good everyday mascara as well. The staying power is pretty good with this, but it isn't waterproof.