I thought this product was just about average in all categories. It had pretty limited staying power (usually lasted about 1 hour or less). The color was really pretty ( I got the nude shade). It provided a little color and a slight gloss. It wasn't overly glossy, which is really nice for a daytime wear. Also, it isn't too sticky, which passes the hair blowing in the wind test. The price point is also pretty average for a gloss. One thing I didn't particularly like about the product is the packaging/application. I generally gravitate more towards the brush applicators, and like more original packaging. I liked the fact that the product had limited scent, because in lip gloss it can be particularly disturbing. Overall, there is nothing really bad about this product, but there isn't anything WOW about it either, which is why I chose to not recommend.