Keeps your blonde hair on point!

This shampoo is a god send! I have silver icy blonde hair and it keeps it that way! My hairdresser can’t believe how nice my hair always looks because of this shampoo! No brassy hair for this girl! Plus it’s gentle on your hair too!

Best Purple Shampoo!!

Every blonde should try this purple shampoo, I've tried countless kinds and this is the best of them all. Aimed at platinum, white or silver coloured hair, this shampoo does exactly what it claims and removes any brassiness or unwanted hues to restore the cool colour you walked out of the salon with. It claims to achieve the perfect PH for your hair which is 4.5 and based on the results I would say that is true. This stuff is better than my $50 purple shampoo/toner and is much more affordable, a must for every cool blonde :)