Never again

I am a cosmetologist and never use store-bought colors, lighteners, etc... A friend of mine bought the got 2 b metallic silver hair color and her hair had to be bleached out and then the color applied for 30 minutes. I used a professional bleach. Once the color timed out, I could tell before rinsing that it was definitely not going to even come close to the image on the box or as per its instructions. I was right. The hair came out very dull and had dark purple splotches everywhere and believe me, it was mixed very well. Purple is supposed to remove any brassiness and there was none after bleaching her hair. I was so disappointed as was the person who had me put this in her hair. I re-did her hair about two months later with a professional hair color that required no bleaching or double processing and it came out awesome. So, I really dislike that color line.

Not good

I've used the blue Sapphire and the puple plum in Metallica. The hair dye is supposed to be "Permanent" but it fades quickly and turns silver. The blue Sapphire looked absolutely horrible. My hair is blonde and it turned my hair silverish grey with blue blotches. The company was very nice and handled the situation for me. That I can say. I love the other hair dyes by got 2 b just not the metallics.

Red hair dye

I was looking for a red hair dye and I seen this one, thought oh this is new and it's next to my normal hair dye color. It wasn't the red I wanted. I was looking for a red not a purple red so if that the color your looking for it will be great...just not for men

Prefer the non metallics than these

I like the color but was disappointed that it wasn't super bright and eye catching. When the box says "head turning radiance and color" I was expecting just that but didn't quite get the "pop of color" I was hoping for.