I love this new hair color product I even got a $5 coupon right on the box to try it at a discount .It colors my gray so well it is one of the first i have used that does. No ammonia smell and the conditioner that comes with it makes your hair so soft and silky. The color is one of the best i have had i like a little reddish tone in my hair so the copper highlights are nice .I have had so many compliments since i have colored it everyone thinks i had it done professionaly. i would truly recommend you ladies try this