My favorite shampoo for effectiveness. Smells great and leaves the hair feeling soft and clean. You dont need to use much to clean your hair and it lasts a long time. When I do colour my hair it helps keep the integrity of the hair and colour lasts longer.

I received this shampoo free for review, and I`ve been using it for almost a week now. It`s definitely a good quality shampoo and it gets the job done well! I like that it doesn`t have any fancy smell or added ingredients to it - only the essentials to protect my hair colour. I will continue to use this product because I believe that it`s extending the length of my colour - which is important because I don`t want to re-dye my hair too often.

I would recommend using the full line of Essensity products together to protect your colour and deliver the expected results.