Price is a bit high but this is by far the best toothpaste I have ever used. Love the light foam and the taste isn't overly strong which is nice.

I LOVE THIS TOOTHPASTE

this is one of my faves, it makes my teeth feel fresh and clean after brushing, and it lasts
not an over powering mint flavour and I like how it foams.

you don't need very much and your whole mouth is covered !

OMG this is one of my have to have's i love both kinds they work so great and always leave your teeth feeling that sparkly clean love it

I have recently switched to this toothpaste. I was waiting for the combination of the ProNamel brand and the Iso-active brand because I loved these two products separately. Like the other iso-active products, this one is very effective. I have never had teeth feel so clean and fresh for an extended period of time. The ProNamel gives me the confidence that it's really taking care of the acidity that we are all exposed to on a daily basis. I like the taste of the regular iso-active toothpaste better but I don't mind this flavor either. I have not tried the gentle whitening but I have not seen it in a store yet in Canada.