Do not be deterred by the thought of Sephora creating their own make-up line. It's actually quite impressive. This lipstick is moisturizing, sheer but not too sheer, has a good amount of pigment and very natural looking. Think Monica Bellucci. The shine factor adds plumpness and definition while keeping the lips kissable and inviting! One of my FAVOURITE lipsticks to date. A DEFINITE recommend. Enjoy this lipstick, sex kittens! x0