Love that Sephora tried to come out with more affordable options when it comes to sheet masks, but that being said, they are affordable in comparison to the other brands they sell, these masks retail for $8 CAN, and they feel like some of the more expensive options on the market. This particular one did brighten my skin, but the effect didn't lat as long as I thought it would. I feel like some of these could be a hit or miss, so choose wisely.