This was recommended by a Sephora associate and I have to tell you I'm crushing on it. I have pale skin, dark hair and light eyes and this gives colour with a natural look. It's more purple/mauve than pink - almost like a dark rose. It's long lasting colour that survives drinks and food, however the downside is it dries within seconds of applying. I always carry a balm to keep lips moist because this lip stain is drying, not moisturizing. However I am very happy with it and will probably buy another colour in the line. OH it's extremely creamy and can end up all over your face if you use too much, so remember to wipe off the brush before pulling it out and applying.