Okay most of us don't have the steady hand we need in order to apply false lashes with a breeze. I've tried the tweezer way but it just doesn't make the task of adding false lashes extra easy for me. When I first saw this on the sephora web site I was like what the heck is that! Then I started youtubing reviews and knew I had to purchase this. FINALLY it arrive I was pretty much a kid in a candy store trying to master the technic of this strange device. This was SOOO helpful to hold the lash in place where I needed it to be without my fingers getting in the way. This added the much needed quickness and percisoin I was looking for.It is easy to grip and I like the black in color. I am super glad I bought it, it was easy to manuver and easy to store. I think this is something most of us need in out collection.