I'm a big fan of Sexylook masks even though there is some alcohol content in it. Their mask design just fits your face no matter what shape due to its ear components. It even stays on your face so you don't need to lay down during this period of time, which is good for me because I can do chores or whatever meanwhile. I only used up one box of this kind of sheet masks so far and I do see a short-term brightening/hydrating effect. I'm not too sure about the lifting claim of it but since the mask tightens up your face, I believe there should have somewhat a little short-term lifting effect as well. However, to be very honest with you, I really cannot tell if my face was "lifted" or not, which explains one drop of hearts in the ratings. And remember to wear sunscreen if you put this mask prior of going out...