I can't say enough good things about this shampoo!!!! The price is great, the formula is great, it's just great! I've used the shampoo two ways, mixed it with thick conditioner and left on my hair to soak (this really helped with my brasiness after going from red to brown to bleach blonde) and I also it once or twice a week as a normal shampoo! Totally recommend it!!! :)

For a cheaper purple shampoo, shimmer lights does the job!

Product is great for improving your blonde hair and taking away the brassiness BUT leaves hair VERY dry! Since then I've moved onto better products that can accomplish the same tasks without leaving my hair feeling straw like!

This product has saved my hair! I'm a natural blonde, and lately I've noticed that my hair is very brassy looking. I purchased this, and after my second wash myself, and everyone else could notice a difference! It stripped all the brass from my hair and restored it back to my natural color. I now use it in daughters hair twice a week as well!

I have used this product since highlighting my hair blonde. I find it works great. And my hairdresser thanks me every time I go in for using it. My hair stays blonde rather than turning yellow as it does with "normal" shampoos. I really like the smell of it. It gives you a very clean smell that lasts. I do find it a little pricey at 12-15 dollars depending on the size of bottle you purchase. But I pay it because it works great. I recommended this to every blonde I know. I will also say I have tried other brands and not had the same results.

I got highlights done and within a week they turned yellow and ugly. I tried this shampoo and after one ash I notice my blondes were almost white l. Super happy

This shampoo is for color treated hair, and keeping the color in longer. I had blonde streaks added so to keep the color in longer I purchased this shampoo and conditioner. This shampoo is purple and is quite messy as all purple shampoos are. It does work well but the smell is so horrible it almost made me sick. Even after my hair was dry I could still smell this shampoo in my hair. I decided to use it a few more times then finally gave up, could not take the smell any longer so I began looking for alternatives. I did find one but that is for another review. I would never buy this again.