Helps tone down your blonde

Great product I use the shampoo and conditioner I find the shampoo a bit drying to my hair but the conditioner does help. I don’t recommend using it everyday it does cause hair to dry out a bit but say good bye to all brassy hair, it works so well you won’t want to use anything else and I have tried Amika. Hands down for the price and results I would use shimmer lights

Bye Bye Brass

This shampoo is amazing for Blondes to get rid of that Brassy color you get in between colors/toners! It smells great, if you use it daily your hair will actually go purple! So try for 2 times a week or less! ( as we are supposed to wash our hair once a week )

This is my go to purple shampoo and has been for years and will continue to be!

Removed brassiness

This purple shampoo is amazing! It takes out the yellow brassy tones from your hair on the first try. It smells great and leaves your hair soft too!!!!

No more brass

This shampoo works perfectly for keeping that brassy tone at bay with my balayage. Works like a charm and it's very thick so a little bit goes a long way.

This stuff works!

As a natural brunette, I had to combat brass after I went blonde. I tried so many different purple shampoos but none of them made much of an impact, until I found Shimmer Lights. This stuff is amazing, takes virtually all yellow tones out in one use, and if you have some more intense warmth in your hair just leave it on in the shower for 5-10 minutes and it’s gone!

Always use this

I love this purple shampoo because it actually works to get the brassy-ness out of my blonde hair. The only downfall is that it kind of dries out my hair but I still use it and just deep condition my hair once a week. If I’m feeling really brassy I will put it on my hair dry, but you have to be careful not to leave it on too long because it can turn it purple.

Hands-Down the Best for Blondes

I have tried many purple shampoos for my ash-blonde ombre hair, and this one stands out as the best. I have tried a number of brands, tints, etc and this one still stands out from the crowd. The purple pigment is super rich, and is absolutely the most effective at zapping yellow and brassy tones from blonde or silver/white hair. Helps me extend the life of my hair before going to the salon. Always worth the trip to the specialty store to purchase, and definitely worth every penny!

Best for blonde hair

This is ultimately my favorite shampoo to use on blonde hair.. it gets all the yellow gold tone out to keep my hair a nice white tone.. it also works great as a toner on dry hair. It does dry the hair out a little. But I use it once a week. I mix some of it with regular shampoo for daily washing to prevent drying out but keeping the light blonde shade. I've tried almsot every purple shampoo and always go back to this one.. been using it for 6years now.. and nothing better than this..

Highly recommend

I've used this shampoo everytime I've gone from dark to light hair and it is amazing. It's difficult to dye hair from dark to light without it turning it orange at first. I've used this shampoo and it makes such a difference. Everytime I used it I get asked if I've dyed my hair again because the results are so drastic. If you already have bleach blonde hair and try to use it, it may make your hair look a bit purple though.

BEST PURPLE SHAMPOO EVER

i was given this shampoo when i was younger after i died my hair (originally brunette died blonde). i absolutely raved and loved this stuff back then. Then i decided to stop dying my hair for almost 10 years and when i decided this year before my wedding to dye my hair blonde again my hair dresser recommended i try this shampoo. she gave me the bottle and OMG was i ever excited and shocked! this product is still around and works just as great as it did when i was younger! I LOVE THIS STUFF>. no brassy colours, always fresh and blonde. love it