Because of years of sun tanning, I started getting fleckles which can be considered very cute on many people but on me, they just look "unclean" as I like the perfect skin flawless look. I heard about the white lucent line by shiseido and bought the whole product line. I have been using them for 15 months now and the skin is much brighter and my freckles much lighter. This mosturizer is good during summer/fall/spring. You need the cream during the dry winter season