Expensive but you get what you pay for...

My usual sheet masks cost $1-2 a piece. This is the second most expensive type of sheet masks that I have and it costs $76 for 6 masks. However, compared to my cheap masks, I definitely see the higher quality to justify the price.

For one thing, these sheets are super thick and soft and are super absorbent. They are just so much more comfortable to put on, almost like putting a soft cozy blanket on. My cheaper masks that are thin or not as thick and soft as these ones tend to drip and feel super cold and would shock my face at the start. These Shiseido masks also feels smaller and the cut seems to fit my face better than the cheaper ones that I get, which tend to have extra "sheet" area and feel less efficient. These Shiseido masks only need 10 min and adhere to my skin very well whereas my other masks suggest 15-20 min and I have to constantly squeeze some air bubbles out during the waiting time. The serum in these masks are in a creamy white texture and the smell is ok. Because the sheets are so absorbent, there wasn't much extra serum left in the pouch compared to my other sheet masks.

In terms of the "brightness" claim, I think it does work! My face did look brighter after use and felt very moisturized, though there is one spot on my face that feels a little bit itchy after use, but I get that with my other products too.

Overall, if you find this price ranged masks to be affordable, I would recommend this product. I think it's a high quality product that performs as claimed.