Loyalty program

I am a huge fan of the Shoppers Optimum Card. I really like this loyalty program because it is not impossible to gain points with this card. If you spend a good amount of money at Shoppers you obtain points and then can use them to purchase items in the store. My parents shop here a lot and have a lot of points (high dollar value). Sometimes for Christmas my mom redeems some points and purchases gifts for us such as perfume or jewelry.