I had the Revlon eyelash curler for the LONGEST time, but it always pinched my skin, or the sides of my eyes (ow!)

Then I finally gave in and bought this eyelash curler. At first, it may not seem any different, but the quality in the tool itself (it feels sturdier, less flimsy), and the black pad that comes with it to help curl your lashes, will change your mind.

It's worth the money, and my eyelashes look wonderfully curled without being crimped (you know, flowy, curly, curved, not pressed and ironed into a straight up and down kind of bent lash look), and it never feels pinched when I curl my lashes before applying my cheap Maybelline Great Lash mascara...

It lasts all day (the curl that is), and was worth the investment. :)

As a make-up artist I don't leave home without this one in my kit. I have asian eyes so the curler is nice and rounded to fit smaller eyes. It always gives me and my clients the most perfect curl!

After reading many reviews online, and reading of numerous magazine editors praise for it, I finally decided to make the investment and buy the Shu Umera eyelash curler. I find it works really well because it doesn't crimp the eyelashes. It looks natural, so I don't usually use mascara with it because it does enough. PS. good for asian eyelashes