I myself am not a huge fan of hot chocolate as it is a warm drink and warm drinks irritate my throat. However, when it does get really cold out, even I like to have a warm drink. The reason I like this particular brand is because their hot chocolates are gluten free and believe it or not it is pretty hard finding a hot chocolate that is gluten free. This one in particular is nice and chocolaty like any other hot chocolate and goes well with a topping of whipped cream and marshmallows. For me the only thing that sets it apart from others is the gluten free aspect. The packaging is also very cute.