I think that this Simple Truth Organic Popcorn tastes bland, no flavor. It is very healthy to eat but it doesn't really have a taste to it. I love healthy snacks but I also love tasty snacks too and this popcorn definitely does not have both attributes. I would eat this popcorn if I already had it at home but I would not go out of my way to purchase it to eat. I do like the bag it came in though because it would be easy to take with me for an on the go snack. Overall, though, this popcorn is just not a good fit for me.