Like I said for this brand's sour cream and onion flavoured chips, "these chips are a cross between SunChips and puff snacks in texture and in crunch. It's what you'd expect from chips but not as hard on the teeth or the jaw." The cheese flavour is light and the dust doesn't stain your fingers as badly as other cheese product, like Doritos, but the aftertaste - or, I suppose, the aftertexture - is dry and doesn't leave a pleasant feeling in your mouth. Still a great product, but the price itself could be better. It's expected of gluten-free products, however, but I'd still suggest finding this on sale before trying it out.