I am all for namebrands and designer stuff but its all about balance. I can't always afford to pay top dollar and had to share my recent deal. A 3 in 1 skisuit For $85, yes at Costco. Its a great colour, fully lined jacket with fleece liner, all the pockets and do-hickeys, complete with black ski pants. Whose to know that I didnt pay $500, I can just make a Columbia sticker and stick it on the jacket. Also, my husband got a jacket for $20. Costco is one of those places that sometimes you walk in and find great stuff, sometimes nothing.