The concept of this and other Korean BB creams is great - a multi purpose cream to tackle all sort of different skin issues while making it look and be effortless. The sunscreen ingredients did not make me react, which was good. (as chemical ones tend to do so.) My skin tone was slightly too dark to use this as a foundation or even a spot treatment though, so I had relegated it to under eye concealer for dark circles. There is a gray tinge, which can make skin look off. Consistency was medium and provided some coverage. Not sure about the whitening or wrinkle free aspect. Packaging was very sleek and keeps the liquid from air exposure.

This probably will not be purchased again.