The mask has orange color to it, and looks like jelly. When I first opened the container, the mask smelled like an apple, and looked like apple jam. The texture is similar to apple sauce. While massaging I could feel the apple pulp in the mask, doing mild exfoliation on my skin. After massaging is done, I left the mask on my face for about 15 minutes before washing off. All the while the mask is on my face, I can still notice the scent but definitely not that strong. After washing off the mask, my face looked a little bit smooth, but definitely not hydrated. It just looked clean, and slightly brighter. And my forehead started to become tight in just 10 minutes after washing.