Love this! Separates lashes and makes them look natural. NO CLUMPS EVER! My go to mascara. Goes on with easy no problems at all. I will definitely buy again

I find the Mascara goes on easy and makes my eye-lashes look full and long

I wasn't too happy with the results of this mascara. The first thing I noticed upon opening the mascara was the STRONG smell. Very chemical and awful smell. It lengthens and thickens very slightly, but it's comparable to my drugstore mascaras... also it's not waterproof so it can't really hold a curl. For oily lids like mine, I wouldn't recommend this mascara. :(

I am a mascara junkie, seriously I think I own at least 1 of every mascara product made in the last 10 yrs (I should probably throw some out...) Anyways, this is by far my favourite mascara ever!

I got this in Shopper's Drug Mart's Eye Studio Sampler.
This mascara is supposed to help emphasize the whites of the eyes to make them look brighter and bigger, as well as curl and lift the lashes. It contains mica, titanium and 'blue pigments' ("Blue Prism Technology") for the brightening effect. (I don't notice any blue in the mascara, on the brush or on my eyes, it just looks like the usual black). It also claims to be smudge and flake proof.
I can't really tell how much the brightening effect works - my eyes do seem bright while wearing this, but I've been wearing eye shadow on a more daily basis lately too so that's probably part of it.
The brush on this is simple and works well - it can be a bit clumpy but nothing major. It definitely emphasizes the curl of my lashes, and helps build them push them up and out even more.
I haven't seen any flakes wearing this so far, or smudging. Overall I think this is a decent mascara - it didn't wow me the way my beloved Benefit mascaras do, but it's definitely high quality! I don't know if I would purchase it again, unless I was totally out of mascara and saw it specifically in store, BUT I definitely recommend it and will gladly use up my tube of it.