I got this for free via the product review club.
I think this one is my favourite of the 4 I received! Love the subtle mint smell. Nice and moisturizing, and a nice hint of shine. Only negative thing I would say about it would be the design (not exactly easy to keep in the pocket) but if you don't keep your lipchap in your pocket this is an irrelevant issue for you haha.

I received this product for free through ChickAdvisor Product Review club, but the price is great on it. It's relatively the same as the EOS lip balms I normally buy, also about the same size. I love the mint flavour, it's my favourite and it wasn't too minty that it makes your lips tingle. I find that when I use some other lip balms that I'm constantly reapplying and I run out quickly. This one really moisturizes and lasts a long time so I'm not reapplying all day. I work in a pretty dry environment so these are great when I'm working.

*Disclosure: I received this product complimentary from ChickAdvisor for testing/review purposes. Views expressed are of my own.

The Softlips CUBE in Fresh Mint has a minty scent, almost like peppermint flavoured gum. I loved how easy it applied without making my lips look glossy or greasy - it does add shine to the lips but a subtle shine, enough to make lips look more awake and not dried and chapped. Although there is a scent, there is no taste coming from Fresh Mint. Once applied, it left a cooling sensation on my lips and made it feeling moisturized. It also hydrated and replenished my lips. It wasn't sticky - so hair won't get caught sticking on the lips! In the end, it made my lips feeling smoother and because there is practically no flavour, Fresh Mint is a favourite in my books. Totally recommend for everyone needing a great quality lip balm at an affordable price!

I received this product for free as part of the product review club.
t's definitely minty but not the stinging type. More ....sweet (also tastes that way too). I'm not a big fan of the cube. It looks cute and such but find that if i'm trying to pack light or into fanny packs, it gets in the way. I find myself re-applying a lot more than I usually have for softlips products (the stick ones with SPF). Maybe that's also b/c i'm slowly licking away at my lips since it tastes good though. It's been lasting a long while. I see that they're trying to be more hip and different than EOS.

I loveee this product. It is super moisturizing and leaves my lips feeling fresh and tingly! I recommend this product to fans of eos or anyone looking to try something unique.

I love the Softlips Luxe lip moisturizer. My lips are shiny and very well moisturized.
I received the product for free as part of the Chickadvisors product review club. I was very excited to get these to try out. They're creamy and emollient and smell absolutely wonderful, but they made my lips feel more chapped than before I started testing them.

Love how these are moisturizing yet still light & quick absorbing. The mint leaves you with a fresh tiglingly sensations. If you like the eos balms, you'll be a fan of these. I personally am not crazy about the cube shape, I find it a little too bulky to carry around, but like how it sits on a counter.

This is my favorite flavor of softlips cube! love mint flavoured lip balms. I really like how my lips felt soft during hours. They're more hydrating than many lip balms I have tried. My only complain is that there is no sun protection factor. I received this product from chick advisor, thank you!

I love mint flavoured lip balms. Not only did this lip balm smell amazing but it tastes good. It also stays true to its name. It made my lips so soft, I noticed the softness after the first due of using it. 9/5/10 product. My only complaint is the packaging, even though I keep mine on my bed side table, I could see how inconvenient the packaging would be for some people, being a little cube. But the product inside is too good to pass up!

This is a thin lip balm that glides on super well and it's best to be used when your lips are not too chapped. It's not the most moisturizing lip balm and it tends to absorb and disappear quickly.
The mint is sweet tasting and tingly, as with other lip balms from this line I noticed they used saccharin a sweetener so there actually a sweet flavor when you lick your lips. Although this is pleasant, it's probably just a trick to get you to use more of their balm.

One downside to the cube container shape is that it takes a bit more time to open up and apply to your lips, also you have to look at how you're closing it otherwise the product smudges into the lid. You end up with wasted lip balm.
If I were to compare this to EOS, it's definitely not as well designed and doesn't feel as nice in your hand.