Just like their predecessors, these Softlips cubes smell absolutely delicious with Vanilla Bean reminding me of my Tassimo Vanilla Lattes! This feels very smooth on the lips and is slightly tingly upon application. I actually find Softlips to be on the lighter end of the hydration scale so if your lips are cracking, you will probably want something more intense, but for me I have enjoyed this as a great day to day lip balm. I also love just looking at it because the packaging is so cute!