Although the cube design is super-cute. I totally love the lipstick type design because I feel like I can apply it better. The creamy coconut is pretty good, it's not overly coco-nutty except when you smell it.

I love the smell of coconut but I'm not a fan of the coconut flavour, thankfully the coconut flavour is not overwhelming. As a lip balm, it slides on easy, is lightweight and tingles after applying. It seems you get more lip balm in this size, so it might be more bank for your buck.

Thank for so much CA for letting me try this as part of the product review club!

This is now my go-to for a lip moisturizer. I love it! After a couple weeks of use I can already feeling my lips being less dry over all. It feels amazing, lasts a while on my lips without reapplying and smells incredible!

Whenever I run out I will be running to get more!

I received this product for free to review thanks to ChickAdvisor. Creamy Coconut smells devine. The packaging is also really beautiful. I personally prefer the sticks rather than the cubes because they are less bulky and take up less space in my purse. Of course, the downsize is that you do get less product from the stick (3.7g versus 6.7g). Softlips new formula is 5 in 1. It hydrates, replenishes, smoothes, protects with SPF 15 and adds shine. Creamy coconut, just like all of the other 3 SoftLips that I got to try is very creamy and thin. However, because it is thin, you do need to re-apply more often. I would recommend using this in the day time but switch to something else in the evening right before bed.

I found myself reaching for this everyday! I love that it is in a lipstick tube form, makes me feel fancy when using it lol. My skin and hair loves coconut, so my lips responded really well to this formula. After I coat my lips, I feel that they are instantly being moisturized.
**I received this product from Chick Advisor**

I received this product for testing from Chick Advisor. I immediately knew that a Softlips product is worth every penny. I've never had a bad experience with one of their products and my experience with this Luxe Lip Moisturizer is no different. My lips have been quite dry lately, but with regular application of this product it's like I've gone from no hydration to totally comfortable and lovely. I love the texture when applying and the coconut scent/flavor is so lovely - almost addictive! It's super cute packaging and at such a good price. I also found this is great to apply after a lipstick for a nice gloss and for extra hydration. Thanks so much Chick Advisor and Softlips!

I really like this, and I love that it looks like a lipstick with the packaging. Very smooth when you put it on, but not too shiny!

I like it as a base for my lipsticks to keep me moisturized. I just wish the moisture would stay longer!

I received this product from Chick Advisor to try! I love the tube, it is very easy to use. I loved the smell of this product, along with how smooth it made my lips feel! It wasn't too strong, and for wearing it all day, I really only felt the need to reapply after eating. Creamy Coconut is such a great smell, it reminds me of a summer day at the beach! Very convenient to use. Great product, I will purchase again.

LOVE LOVE LOVE this lip balm! Fits perfectly in my wristlet, I love the coconut scent its my favourite! I would definitely purchase this again! Its in such cute packaging looks like a lipstick!

omg....Chick Advisor sent me this awesome package of lip balm from Softlips.... The creamy coconut has to be by far the best thing I have ever put on my lips . It took away any cold or wind damage I had from the winter season. My lips have never felt so soft.

I received Softlips Luxe in Creamy Coconut for free as part of the Chickadvisor Product Review Club for free in exchange for my honest review.

I loved the Softlips Luxe balms! First off I found the packaging to be eye catching, I loved the bright base and the fact that you could see the product right through the tube, it even piqued the interest of some of my girlfriends right away when they saw it.

I really liked that this balm was shaped like a tube of lipstick, it made for easy and precise application.

Like Silky Shea, the Creamy Coconut scent wasn't overpowering, it had a very subtle coconut scent. It also didn't have much of a taste once it was on my lips, which I liked because I wasn't constantly licking it off my lips meaning it lasted longer until I needed to reapply.

I definitely found that it moisturized my lips and left them feeling soft and smooth. I will definitely be buying Softlips Luxe again in the future!