Viktor & Rolf present the male equivalent of the famous Flowerbomb fragrance (2005) and the second men's fragrance after Antidote (2006) under the name of Spicebomb. The designer duo wanted to give men the fragrance that is Flowerbomb to women, bearing in mind that spices are for masculine scents what flower notes are for feminine.

Spicebomb comes out in January 2012 as an explosive and extrovert oriental - woody and spicy composition. Perfumer Olivier Polge blended spices with sensual undertones; creating two diametrically opposed fragrant accords: 1. the addictive and fiery one and 2. the explosive and icy one. The fiery accord contains notes of chili, saffron, leather, tobacco and vetiver. The explosive one includes bergamot, grapefruit, elemi and pink pepper.

Fabien Baron designed the bottle so it looks like a hand grenade, which “triggers” with the designer’s logo. The face of the campaign is a model Sean O'Pry, photographed by Inez van Lamsweerde and Vinoodh Matadin.