Awful product. It got stuck in my daughters hair and took forever to break down before I could drain the tub. The kids also needed a real bath after to clean the residue off.
Could be fun in a kiddie pool, but not at all good in a bathtub.

Squichy Baff is added to your kids bath to turn the water into goo and includes a second pouch to turn it back into water. At $12.97 at Walmart for 2 baths, this is a waste of money. Kids really really want it because the marketing has been pretty intense lately, but it takes 5-10 minutes to turn to goo, so the bath is cold by the time they get in, and 5-10 minutes to turn back into water (after the second pouch is added), but even then you'll need to hose off the kids before taking them out of the tub (and will probably need to clean the tub as well since it doesn't all turn back, especially if it has been splashed around the sides of the tub). Save yourself the headache!