This lip color is perfect because it combines the hydration of a balm AND the colour of a lipstick all into one pretty silver & rose gold tube. It has such a nice rich texture so you know it will definitely be long-lasting. I love the pepperminty scent to it as it's nice and fresh. The colour I used is in "Meg" and it's quite similar to my natural lip colour but provides this more plumping quality to it. Its makes it perfect for that 'no-makeup' look ;)