100% OF CHICKS DIG IT
As a make-up artist for brides in the GTA, I carry tonnes of lip colours. For those brides who prefer gloss instead of lipstick, I usually recommend this and surprisingly - EVERY bride I suggest it to LOVES IT! It is also the perfect lip color for complimenting a more dramatic eye. It does have a lot of shimmer to it though - so apply in layers!
I am a huge lip gloss user. Personal favorites have been Lancome Juicy tubes and Stila Lip Glaze, but I must say I think I have found a new favorite. IT has a very mild and subtle flavor and feels amazing on the lips. Many lip gloss products use sponge tips at the end while Stila provides a proper brush which gives you a more precise application. When I first put it on, I immediately felt the difference in the texture; not as sticky or runny. It doesn't leave that plastic taste you usually get with other lip glosses.
I find that IT gloss is a bit more buildable with color compared to Lip Glaze which is more sheer. The color I own is called 'smashing', pink natural color, sheer in comparison to other available colors. Stila is pricier in general, however the best part of this product is that it lasts longer. Stila states that "it practically melts on your mouth." Not only do they melt on your mouth, they actually stay on your mouth too. (remember if you want something to stay on for the whole day- grap your lipstick not a lipgloss)
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.