This cream has several ingredients that not only beneficial to moisturizing your skin but are also helpful in healing damaged skin such as shea butter, aloe vera, rosehip and vitamin E. This product is 100% organic so you know everything you are putting on your skin is natural. It's vegan friendly and gluten free. It's also paraben and sulphate free. The scent is very light and clean smelling and does not linger long on the skin once applied. The cream itself is a thick, white lotion which leaves a light oily feel to the skin which makes me feel secure that this product is effective in making my skin more supple moisturized and more elasticity to help prevent future stretch marks. Right now I am pregnant and looking at it as a preventative to stretch marks rather than to heal stretch marks. Thankfully my mother's good genes rubbed off and I escaped with no stretch marks as of yet and I'm hoping to do so with this pregnancy as well. I will update at a later time if the product was effective in the prevention of stretch marks. I know genetics play a big part of whether or not you get stretch marks as does proper hydration but this pregnancy I seem unable to drink water without getting indigestion and nausea so I'm hoping the outer moisturization of my skin will help.