I have very complicated hair and if I don't use this my hair is so frizzy and unmanageable. This is extremely easy to use, I apply it to my towel dried hair and that's it! It makes my hair shine and controls the frizz with ease!

this is a Suave copy of a Matrix product, and I love what it does for the low cost! This styling cream is made to tame frizzies in curly hair. I'd say it tames 90% of mine for two days in a row, unless I drive around town with my windows down. Then I need hairspray!
It does not make my hair one bit crunchy or stiff. It is light, white and leaves behind a silky feeling on my fingertips after use. It can be used on damp or dry hair, but I have not used it on dry hair before. I use about a nickle size every time I wash my curls. Read more about it here: http://www.suave.com/products/default.aspx#/products/Professionals/Styling/Sleek-Anti-Frizz-Cream.aspx