OK, I absolutely love this product! The non-sulfate shampoo is much better for your hair (and if you have color-treated hair, it will help your color last much longer.) Even without sulfates, it still whips up into a really creamy lather and cleanses your hair really well. (Note: I usually keep a stronger shampoo on hand to trade off every few days, as I find it is sometimes good to have a "stronger" clean every now and then.)

This shampoo also adds volume, strength, and shine to your hair.