I don't even know where to begin with this, it's SUCH a moisturizing cleanser. You use it in an unconventional way in that you apply it as if you were wearing it as a facial cream. But then you rinse it off. And omg my face just feels sooooooo moisturized and plump - it's absolutely amazing. I love that it's made with organic ingredients (organic lemon + sage extracts). LOVE THIS.