I bought this to add to coffee, but I've also added it to oatmeal and cereal. The flavor is hardly perceivable, especially for the recommended serving size; you need far more than just 2-3 drops to be able to sweeten a coffee. It costs about $16 for a tiny 60 ml bottle, which doesn't last long at all considering how much you need to use to be able to taste any difference. I'll stick with my Torani sugar-free syrups.