I would definitely NEVER buy this product again

The hair dye is quite cheap. But no hair dye has ever dried out my hair this much. It completely ruined my hair. My hair structure is beyond coarse. It is irreparable. It is even worse than Palette hair dye. I do have dry hair naturally, but my hair with Loreal Excellence is very smooth, much smoother than my natural hair although it is a little bit more dried out. But Syoss hair dyes are a complete disaster. The richness / intensity of the dye is poor, but that is less important to me.