I bought this coffee pot because it was rather expensive and I figured that buy buying an expensive coffee pot it would work well. Well it has zero issues brewing the coffee. It takes about 12 minutes too have a full put of coffee ready. So if your "I got to go right now" kind of person it probably wouldn't be the best option for you. I also like that you do not have too use coffee filters with this coffee pot as it has a built in one in there. Cost effective for sure. The only big problem I have with this coffee pot is EVERY single time I pour my coffee the coffee drips/spills everywhere!! The spout on the coffee pot was poorly made so its always a huge mess every time I make coffee. I wouldn't recommend this pot too anyone just for the fact it makes a huge mess overtime you use it and for the price of $80 its not worth it.