This shampoo is defiantly in my top 5 favs. Let's start with the price, the first time I bought this shampoo it was on sale for only $1! Regular price everywhere I have seen it is under $5. Now you would think that any shampoo that cheap must be crappy and that is what I thought at first to. However to my amazement this shampoo left my (others very dead/damaged looking hair) with a natural shine and smoothness. Within the first few weeks it really had brought my hair back to life. I recommend everyone (especially those with damaged hair) to check out this amazing shampoo!