I've used this primer for over three months and so far, I do like its effectiveness - it stays put and doesn't leave the skin feeling cakey. Definitely recommend it!

One of my favourite bb creams leaves your skin feeling so soft and moisturizing very light weight does not make you feel weighed down

This primer was recommended to me by a friend and I love it! I use it on a daily basis without any foundation and it gives me a smooth finish. Although it's not a full cover product, it does provide light coverage, which is great for everyday and it has SPF! Although the price is a bit high, it lasts quite a while. I'm on my third one and will definitely be repurchasing it.

This is my favourite BB cream of the moment. It has decent coverage and I love that it has a high SPF. I'm quite fair and I have this in "light" -- it's a good match. I will definitely repurchase this. It's my go-to for the summer!

This BB cream works. It's lightweight in texture. Very hydrating and moisturizing for my dry sensitive skin. A small amount is what you need and it blends well. I like this makeup product by Tarte. Some of the products by Tarte are a hit and miss. This is a hit for me! I am surprised by this. A little does go along with this BB cream.

Every Tarte product I have tried has been hands down amazing - and this is no exception. Great coverage and lasts all day! The best

this felt greasy and oily throughout the time I wore this foundation (during which I didn't do much, I just was out in the humid weather having dinner), and my skin felt suffocated. I kept going to look at myself in the mirror and touching my face, even though the product looked and felt fine. It was all down to how it FELT.

Needless to say I rushed home and took this off my face immediately, so I can't judge on its 12-hour claim. Maybe in a very very thin layer as a primer, it might do better, but I don't really want to test it out again. It didn't work well with oily skin AND flaky skin, so I don't know who to recommend this to either. You really have to test it out yourself, because judging by many other reviews this product can definitely work well. It is just not for me, unfortunately!

This product helps make your skin look flawless as it provides buildable coverage. I don't normally wear foundation so it is a little more coverage than I would like but I can't deny that it makes my skin look very even.
It goes on super silky smooth so it leaves your skin feeling soft but for me, since I have dry skin it starts to feel a little dry since I need more moisture. In terms of finish, it seems to be more matte than dewy. Overall it is a fantastic product that makes your skin look flawless and provides sun protection. This is a solid product for someone with oily skin.

This is a holy grail, beauty staple for everyday wear. The coverage is light to full as it is easy to layer. It does not clog pores which I find similar products are bad for that. It stays put all day on its own as it has a built in primer and you do not need to set it with a powder :)

I just started using this and am in love. The name is a bit long but it definitely works, as this can be used as a BB cream, primer or just sun protection.
In some ways this product reminds me of Benefit's The Porefessional. It has a similar creamy, matte feel when you're applying, but is also light as air and blends beautifully. It instantly erases all of my pores and smoothes everything out. It adds a hint of colour, enough to make my face look more put together but still totally natural.
I love how this seems to mattify but also luminize my skin all at once - it removes any oily look in my t-zone, but also makes my skin look brightened and glowy overall! It's pretty amazing. I also love how it comes in different shades, and they seem pretty true to colour - my Light shade looks pretty much like what you would expect and doesn't oxidize throughout the day.
This has SPF 30, which is awesome especially because this product does NOT feel like a sunscreen at all.
I was concerned about the price of this before trying it - $42 for the full size, and I paid $12 for a travel size (which is only half the size of the original, so the mark up on that is kind of ridiculous, but still totally worth it lol!) This product is definitely worth the price for the beautiful look it gives my skin, and the added SPF. Overall I would recommend this to anyone, and am so glad I decided to try it.