I don't wear eyeliner often because I don't have the time for it and I don't like how it looks on me, but I do like these types of eyeliners.

I'll wear them usually for a special event, to brighten up my eye area and my face. For those who only wear dark eyeliner, it may seem weird, but it does make your face and eyes look more awake and bright. Also because I use it so rarely, it lasts me forever and a day.

Benefit has a similar one also, and I use it when I don't have this one on hand.